About Our Business

Founded in 2005, our organization's main objective is to provide technical support, consulting, and supply of protective products. We work with all industries, including military, police and industrial security. With a streamlined supply chain, a multilingual workforce with more than 35 years of experience in international trading, and personalized services and products with the highest caliber of advanced technology and trusted customer service, we pride ourselves in what we have to offer.

We deal directly with top-rated global leaders, including qualified American, European, and Asian manufacturers, in safety products. Through our connections, we offer our customers the best quality and reliability standards in the industry at the best possible price.

It is our hope to provide you with the best possible experience when searching for what you need. Give us a call to see how we can help.

-Walter Coelho, Founder and President of American Services And Products


About Our Founder

From working on the factory floor at 14 to running it at 20, Walter has known the particulars of business from a young age. For 35 years Walter worked in every professional role imaginable. He's had roles in manufacturing, sales, business administration, logistics, and management for multiple companies over his long career.

Born and raised in Sao Paulo, Brazil, Walter emigrated to the United States in 1990 at 33 to pursue better opportunities. Then, in California, he found love and got married, but still hadn't lost his Latin roots. So he decided to start a family in South Florida, in 1993.

After moving to Miami in 2005, he decided it was time to use his skills to make his own business. So he founded American Services And Products (ASAP Safety) as the culmination of all his knowledge in the safety industry.

Fifteen years later and Walter is still working towards creating the highest quality business experience available. Because he knows it's not about the money; it's about making a lasting positive impression on everyone he meets.

Walter's customers are more than just contacts. They're a community of close friends and family. Get to know us and let us know what we at ASAP Safety can do for you.

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